Croxley owns or represents many of the world’s most iconic stationery and electronic consumables brands. Our long-term ownership of these brands and our global partnerships, which stretch back more than 50 years in some cases, are a measure of the company’s success.
But we never stand still in our quest to source and bring new brands to the table. Brands that may be familiar, but which are bringing innovation and excitement to the many different markets we serve. We also look to invest in new market segments and product categories.
How we operate
Our brand management approach is very much driven by complete immersion in the markets in which we operate. We know the competitive landscape, we are sensitive to new trends and always looking for the next opportunity. When we find opportunities we don’t jump in; we develop and execute strategies with the help of a cross-functional team that delivers the share, volumes and profits that result in the desired outcomes for the business.
Croxley's brand strategy
We are always looking to strengthen our own brand portfolio, as well as extend our representation of licensed brands. Our distribution network is already robust, but we look to strengthen it further by bringing innovative and relevant products to high-growth markets.